Link bait is any content or feature within a website that somehow baits viewers to place links to it from or websites. Matt Cutts defines link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature.
Link bait in search engine optimization
quantity & quality of inbound links are two of many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under task of link building, & aims to increase quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around release of a link bait article so that bloggers & social media users are made aware & can help promote piece in t&em. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.
Many type of link bait
Although re are no clear-cut subdivisions within link bait, many[who?] attempt to divide m into types of hooks. This is a short list of some of most common approaches with brief descriptions:
* Informational hooks - Provide information that a reader may find very useful. Some rare tips & tricks or any personal experience through which readers can benefit.
* News hooks - Provide fresh information & obtain citations & links as news spreads.
* Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
* Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
* Tool hooks - Create some sort of tool that is useful enough that people link to it.
* Widgets hooks - A badge or tool, that can be placed or embedded on or websites, with a link included.
* Unique content hooks - This hook is intended for people that are in need of unique contents or articles for traffic or AdSense revenue. This became popular after Google implemented Duplicate Contents Filter & sites with duplicate contents saw fall in traffic. To use this hook, you have to create unique contents & give it out to Bloggers & webmasters with an obligation to put link back to your site.
