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Saturday, March 27, 2010

DoFollow

What is DoFollow?
DoFollow is simply an internet slang term given to web pages or sites that are not utilizing NoFollow. NoFollow is a hyperlink inclusion that tells search engines not to pass on any credibility or influence to an outbound link. Originally created to help blogging community reduce number of inserted links into a "comment" area of a blog page, attribute is typically st&ard in blog comments. It helps overwhelmed webmasters disallow spammers from gaining any kind of advantage by inserting an unwanted link on a popular page.



As a result of implementation of NoFollow: link building has taken a massive hit, as many sites including Wikis, social bookmarking sites, corporate & private blogs, commenting plugins & many or venues & applets across internet began implementing NoFollow. This made effective link building difficult for both honest people & spammers alike.

By way, re's nothing wrong with getting NoFollow links. In fact, you'll want to get an equal amount of m as well. While y don't pass on link juice, y do help associate your site with anchor text ( keyword phrase that makes up URL pointing to your site).
How Search Engines Use NoFollow
Search engines each interpret NoFollow in ir own way. Here's a list of major search engines, & ir actions when a NoFollow link is seen:

* Google follows NoFollow links but simply does not pass on credit to an outbound link that is tagged with attribute.
* Yahoo follows NoFollow links & excludes link from all ranking calculations.
* MSN may or may not follow a NoFollow link, but it does exclude it from ranking calculations.
* Ask.com does not adhere to NoFollow.

Finding DoFollow Sites
With all of above being said - it is rar difficult to find sites that are "DoFollow"...however, y are out re! Listed below for your convenience are running lists of multiple categories of sites that are DoFollow, & great c&idates for your next backlink!

Don't Be A Spammer - Be A Value Provider!
Spamming Dofollow resources will not give you results...not only that, it hurts entire community, & it persuades Dofollow providers to convert ir sites to Nofollow. Be sure that all of your link-building exploits are done so tastefully & honestly. If you don't cram keywords & give an honest account of what your site is about, search engines will reward you for it!


In getting links, regardless of if y're DoFollow or not, please note that Google & or search engines are rar smart se days. If you have multiple links pointing to a page from one DoFollow source, or if that source is also linking to or places that are giving you backlinks (such as your Blogspot or Wordpress account), search engines will notice & may devalue your links to point where y become worthless. Build links naturally & over time. Provide value & y'll be quality links. Orwise, you'll hurt your website's link building efforts in long-run.

By way -- when it comes to link building, only first link pointing to a site counts. Posting more than one hyperlink on same page to same source won't help in any way.
How to Spot DoFollow Links
...& NoFollow ones, too
If you use Firefox, a quick way to find DoFollow links is to spot NoFollow ones! A free plugin called SearchStatus does just that: it will highlight all "NoFollow" links on a page.

Everything not highlighted is DoFollow. It's a quick & easy way to do a background check on your backlinking resources to see if y've retained DoFollow status!
Table of Contents

Below are following do follow blog service.

1) List of DoFollow Blog Services
2) List of DoFollow Social Networking Sites
3) List of DoFollow Community-Ranked Article Submission Sites
4) List of DoFollow Article Submission Sites
5) List of DoFollow Social Portal Sites
6) List of DoFollow Social Bookmarking Sites
7) List of DoFollow Wikis

List of DoFollow Blog Services

What to do with them?: Create a free blog. Write a keyword-rich (but not spammy) article promoting your site, with strategic backlinks. Name the blog after an important keyword, like silver-dog-collars.blogger.com. Create new posts and promote your site's individual categories & pages, using strategic keywords tailored for each individual post and the page it's linking to.

1 Wordpress.com

2 Blogspot

3 Tumblr

4 LiveJournal

5 Blogetery

6 Blogsome

7 ClearBlogs

8 Easyjournal

9 Blogster

10 BlogoWogo

11 Aeonity

12 Thoughts.com

List of DoFollow Social Networking Sites

What to do with them?: Add your sites and socially promote them by complementing others, asking them to take a look at your site. Politely leave your link in their comment area (at your own discretion, this is typcially seen as spam). These sites involve the most time out of your daily schedule.
Below are following
Social Networking Sites

1 RateItAll.com

2 Tweako

3 CREAMaid

4 Yedda

5 Xanga

6 BUMPzee! (requires RSS feed)

List of DoFollow Community-Ranked Article Submission Sites



Thursday, March 18, 2010

Resource Linking

Resource Links are a category of links, which can be eir one-way or two-way, usually referenced as "Resources" or "Information" in Navbars, but sometimes, especially in early, less compartmentalized years of Web, simply called "Links." Basically, y are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful &relevant to visitors of site establishing link.


In recent years resource links have grown in importance because most major search engines have made it plain that -- in Google's words -- "quantity, quality, &relevance of links count towards your rating."

The engines' insistence on resource links being relevant &beneficial developed because many of methods described elsewhere in this article -- free-for-all linking, link doping, incestuous linking, overlinking, multi-way linking -- &similar schemes were employed solely to "spam" search-engines, i.e. to "fool" engines' algorithms into awarding sites employing se unethical devices undeservedly high page ranks and/or return positions.

Despite cautioning site developers (again quoting from Google) to avoid "'free-for-all' links, link popularity schemes, or submitting your site to thousands of search engines (because) se are typically useless exercises that don't affect your ranking in results of major search engines -- at least, not in a way you would likely consider to be positive," most major engines have deployed technology designed to "red flag" &potentially penalize sites employing such practices.

Reciprocal link

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: Alice & Bob have websites. If Bob's website links to Alice's website, & Alice's website links to Bob's website, websites are reciprocally linked. Website owners often submit ir sites to reciprocal link exchange directories, in order to achieve higher rankings in search engines. Reciprocal linking between websites is an important part of search engine optimization process because Google uses link popularity algorithms (defined as number of links that led to a particular page & anchor text of link) to rank websites for relevancy.
[edit] Relevant linking


Relevant linking is a derivative of reciprocal linking or link exchanging in which a site linked to anor site contains only content compatible & relevant to linked site.
[edit] Three way linking
See also: Webring

Three way linking (siteA ⇒ siteB ⇒ siteC ⇒ siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in eyes of search engines. The value of links by three-way linking can n be better than normal reciprocal links, which are usually done between two domains.
[edit] Two-Way-Linking (Link exchange)

An alternative to questionable automated linking practices referenced above are free, community-based link exchange forums such as LinkPartners.com, in which members list ir sites according to sites' business category & invite webmasters of or compatible sites to request a link exchange. Such forums were created to foster ethical exchange of links between sites dealing with similar, relevant subject matter in order to offer visitors broader access to information than that obtainable on eir site individually. Unlike automatic linking schemes, se forums require members to editorially review sites requesting a link & make human-intelligence-based decisions on wher establishing a link with m would benefit end users & comply with search-engine quality & best practices guidelines.

Wednesday, March 10, 2010

Black Hat Technology

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. se black hat SEO techniques usually include one or more of following characteristics:

* breaks search engine rules & regulations
* creates a poor user experience directly because of black hat SEO techniques utilized on Web site
* unethically presents content in a different visual or non-visual way to search engine spiders & search engine users.

A lot of what is known as black hat SEO actually used to be legit, but some folks went a bit overboard & now se techniques are frowned upon by general SEO community at large. se black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing se spammy techniques on your Web site, you run risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience & all that goes with that.
Black Hat SEO Techniques To Avoid

* Keyword stuffing: Packing long lists of keywords & nothing else onto your site will get you penalized eventually by search engines. Learn how to find & place keywords & phrases right way on your Web site with my article titled Learn Where & How To Put Keywords In Your Site Pages.
* Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
* Doorway Pages: A doorway page is basically a “fake” page that user will never see. It is purely for search engine spiders, & attempts to trick m into indexing site higher. Read more about doorway pages.

Black Hat SEO is tempting; after all, se tricks actually do work, temporarily. y do end up getting sites higher search rankings; that is, until se same sites get banned for using unethical practices. It’s just not worth risk. Use efficient search engine optimization techniques to get your site ranked higher, & stay away from anything that even looks like Black Hat SEO. Here's a few articles that can get you on road to knowing search engine optimization:

* Ten Search Engine Optimization Myths - Debunked!: If you're just getting started in search engine optimization for your Web site, you might (unfortunately) have been subjected to a few SEO whoppers. Before you start throwing away your time & money on search engine optimization wild goose chases, read se ten myths of search engine optimization.
* Top Ten Tips to Top of Search Engines: Jill Whalen is a recognized industry expert in search engine optimization. Here are her Top Ten Tips to get your site to top of search engines.
* Ten Steps to a Well-Optimized Site: Want increased website traffic, higher search engine ranking, & increased customer satisfaction? Read se Ten Steps to a Well-Optimized Site & you'll be well on your way to accomplishing se goals.

Press Releases

A press release, news release, media release, or press statement is a written or recorded communication directed at members of news media for purpose of announcing something claimed as having news value. Typically, y are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, &/or television networks. Commercial press-release distribution services are also used to distribute m.

use of a press release is common in field of public relations, aim of which is to attract favorable media attention to public relations professional's client &/or provide publicity for products or events marketed by those clients. A press release provides reporters with basics y need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products & services, sales & or financial data, accomplishments, etc. y are often used in generating a feature story or are sent for purpose of announcing news conferences, upcoming events or change in corporation.

A press statement is information supplied to reporters. This is an official statement or account of a news story that is specially prepared & issued to newspapers & or news media for m to make known to public.

Saturday, March 6, 2010

Meta Tags

What are meta tags?

Meta tag in html is not a required tag when you're creating your web pages; many pages don't use tag at all, & I must confess that I've not used it on my home page, although I put it into this page by way of demonstration. To put it briefly, meta tag is used by search engines to allow m to more accurately list your site in ir indexes. Sometimes.
If you simply produce your home page & register URL with a search engine, or a number of search engines, ir spider programmes will (eventually) toddle along to your site to index it. Now, each of search engines does this slightly differently. Altavista for example will grab everything in your document & index it, but will only show first 250 characters in its description. Consequently, if your site included say, 'Thanks to:....' right at beginning, this is what Altavista would show in its description, & it wouldn't give viewer any idea of what your site actually covered. Of course, not all search engines work this way; I'd suggest you ferret around a little bit to see exactly how popular engines work, & certainly major two or three such as Altavista, Lycos, Yahoo, Infoseek & Excite. It refore makes sense to ensure that your opening paragraph is carefully written to ensure it accurately reflects what your site covers.However, you may be able to exert a certain amount of control over how your site is indexed by use of meta tag. (I should however point out that not all search engines will use this tag - Altavista does, but Excite doesn't, for example. Its not a total cure-all refore, but you won't miss out by putting tag in, & it may well work well in some cases.
What does a meta tag look like?

You should insert meta tag element at top of your document, just after element. It follows usual form of tags, ie

but note that you don't have to have a at end of tag, way that you do with something like bold . However, make sure that each tag does not include any line breaks, since some search engines get a little bit tetchy about this.
What can I include in a meta tag?

re are basically four major meta tags that you can use:

*
o only resource type that is currently in use is "document" This is only tag that you need to put in for indexing purposes, but use of ors is a good idea.

*
o Depending on search engine, this will be displayed along with title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise & to point. However, don't be so mean with your description that its not an appropriate reflection of contents!

*
o Choose whatever keywords you think are appropriate, seperated by commas. Remember to include synoyms, americanisms & so on. So, if you had a page on cars, you might want to include keywords such as car, cars, vehicles, automobiles & so on.

*
o Content should contain eir global, local or iu (for Internal Use). To be perfectly honest, I can't quite get my head around this one; its supposed to list available resources designed to allow use to find things easily, but I still don't quite get it. My advice is to stick to "global".

Are re optional tags?

Yup, res a whole bunch of 'em. I've put in a couple of examples below:

*
o Pretty obvious what this one's for.

*
o This binds varname to an HTTP header field. An http server might use this to process a document. This one's a tad more tricky.If you included following example:

n, as part of a GET comm& server would include word car & cars in HTTP response header.

*
o This can be used in HEAD section of index.html file to redirect it to homepage.htm. figure after content is time in seconds that browser waits before moving on.

re are a few ors that you can include, such as "revisit-after" & "rating" if you want to be really comprehensive.
Or useful points.

re is no need to index every single file that you've got on your site - just choose a few representative samples.
description tag should not simply restate title of page, it should describe page.
tag can also be used in creation of dynamic documents, & when I've explored this a little bit furr, I'll add more information on this.
Where can I get more information?

What - you mean all my hard work above isn't enough for you? OK. Some sites that I've identified that might be of furr use are:

* Dictionary of meta tags & a list of RFC sources
o This is a (yuck!) frames site, but has lots of useful stuff. It gets technical quickly, so be warned.

* A meta tag builder
o Useful site which will create a set of meta tags based on information you provide. Useful if you're not sure of how to do it.

* OCLC/NCSA Metadata workshop
o This provides information on catalogue record element known as 'Dublin Core' which looks as though its going to be a very useful advance in use of little beasties.

Any software to help me create meta tags?

Yes, re are a few of se things about. One that I've been told of is at http://www.hisoftware.com/taggen.htm. I've not tried it out myself, but it looks interesting. I'm currently downloading a trial version, to see what its like. I'll let you know.
http://www.ukoln.ac.uk/metadata/dcdot/ This site will automatically try & generate meta tags based on Dublin core for you. Seems to work well, though its a little enthusiastic about number of keywords it generates!
Questions about meta tag

Can I put my competitors name(s) in my meta tags?
Sounds like a good idea when you first think of it doesn't it? I mean, if you put your competitors names in your meta tags, & someone searches for m, y may find you instead & buy a product from you, rar than m. Unfortunately, life isn't that simple. In UK (where I'm based) re are laws against passing yourself off as anor company - I wouldn't get very far if I tried to open a shop called Harrods, for example. You'll find that putting in meta tags is probably going to be regarded in exactly same way by British courts. (Please bear in mind here that I'm not a lawyer, & I'm not giving legal advice; this is just my opinion.)
I suspect that you'll find same thing in or countries around world, & you'll end up in a whole bunch of trouble if you try & do it. Of course, re is nothing to stop you stressing products mselves that you sell, in common with that of your competitors, in your meta tags & you may find that this works rar better than putting in ir names anyway!

Should I use commas or not?
Some people do, some people don't. I've yet to be convinced that eir is best approach. For what its worth, I do.

I use AOL, & I'm having difficulty putting in meta tags. How do I do it?
Can't help with that one, I'm afraid. Since I'm not an AOL person, I can't get access to ir authoring tool, so I don't know how it works. I have had a lot of people asking me this one, so its a problem that a lot of people have - you're not alone! All I can suggest is that you contact AOL technical support & see if y can come up with something to help. However, I've also had people writing to me saying that AOL technical staff don't know answer mselves!
Since writing this I've had a very helpful email regarding this problem & am including it below; it should sort out any problems!
I noticed a query about AOL users including metatags in ir home page. If y use automated approach, y won't be able to. However, y can FTP into ir site, following instructions for advanced users, download home page from folder "myhomepage" (it will be called something like "aboutme.html"), open file in a text editor, & insert metatags to ir heart's content. y can n upload that file back into folder on aol (I think that will over-write, without having to delete original first).
Many thanks Gerry!

Should I put meta tags on every page, or just meta tags on home or index page?
Put m on every page that you create & publish. search engines will find all your pages & if you want to st& a good chance of m ranking your pages highly, you'll want to put meta tag element on each of m.

Can I write & ask you questions about meta tags?
Sure! If I can answer m for you I'd be happy to do so. I can't always provide answers, but I'll do my best. Alternatively, you might like to post m to my guestbook page, so that everyone else can see question/answer.

Link Popularity

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularuty Building Strategies


Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user’s positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links. The natural way of acquiring link works too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the biggest part of the new links (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the ‘natural way’ work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally – so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this ‘reverse engineering’ to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links – they no longer have any significant weight. Do not participate in three-way or similar linking schemes – these attempts to disguise reciprocal linking are easy to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can’t discover link triangles with all the computing resources at its disposal?

Buying links. This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. This means you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don’t mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose – increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus on content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should concentrate on how to improve the quality of content and make it more appealing, not on more link exchanges.

Link penalties. Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel ‘nofollow’. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they don’t punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they find you responsible for boosting your rankings, but you can always submit reinclusion.




Friday, March 5, 2010

Link Popularity


Increase Link Popularity to Improve Search Engine Rankings of our web site

All major search engines now consider the "link popularity" factor when ranking a website.

Every link from one website to another is treated as a "vote", though search engines weight some sites as having more "votes" or influence than others.

* For example, a link to your site from The Wall Street Journal is considered significantly more important than a link from your cousin's personal homepage.




The Importance of Link Popularity

Link popularity is the #1 ranking criteria for Google followed by "link relevance" – the analysis of the content of the links to your site. To achieve high rankings, companies need to do the best possible job of writing their text content, using search terms, and creating pages that other sites will want to link to.

* Test your link popularity — Go to Yahoo.com and type the following phrase into the search box (replace "yoursite" with your domain name):
linkdomain:www.yoursite.com -site:www.yoursite.com


# Test competitor sites – see who's linking to them.
# Request links back from your partners.
# Submit white papers to industry web sites.